Magazine
What did the brands that changed the world
choose to leave out?
The answers are in nonscale magazine (in Korean).
Insight No.27 De Beers
Why diamonds became the symbol of eternal love
Insight No.26 Chiikawa
The small, cute somethings that grew up on social media
Insight No.25 Porsche Cayenne
Does a Porsche have to be low-slung?
Insight No.24 Barbie
Is Barbie just a pretty doll?
Insight No.23 KANU
Why did the top coffee mix company launch a rival coffee?
Insight No.22 Hunmaengjeongeum
The first Korean braille, Hunmaengjeongeum at 100
Insight No.21 Prada Nylon
Miuccia Prada, who disliked luxury
Insight No.20 Dimchae
Why buy another fridge just for kimchi?
Insight No.19 SpaceX Falcon 9
Reusing a rocket after launch?
Insight No.18 Gillette
Don't make it last; make people replace it often
Insight No.17 Haidilao
Can't win on taste? Experience is on the menu too
Insight No.16 McDonald's
Why close a hamburger stand that was doing well?